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Pinchman's Café & Artisan Bakery - Studio123


Category: Campaign/Project
Entered By: Studio123
Date: 2017.01.01

Description: Sudbury’s most successful restauranteur couple came to Studio123 and asked for an identity that positioned their new business as a contemporary artisanal bakery and café. Studio123 developed a name, a bold new brand, and a fresh responsive website. Pinchman’s is a fresh-from-the-oven food experience in Sudbury’s South End. The name Pinchman’s was coined to characterize the experienced baker who wields the pinch with confidence, finesse, and flavour. Although slightly unusual, the name has been embraced and perfectly fits the café’s eclectic offering. Their brand colours, Dark Chocolate & French Vanilla, and stylized photography exude this high-quality experience and drive the creative direction of their website. Studio123 built a responsive website featuring tasteful photography, showcasing the Pinchman’s curated menu in a romantic way. Studio123 also took the brand one step further with quirky copy that reflected a playful essence, punctuated by the café’s name. Visiting Pinchman’s, whether online or in person, is a truly branded experience that communicates freshness, flavour, and attention to detail.   

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