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Quilting by the River Identity - Chantal Abdel-Nour

Quilting by the River Identity

Category: Identity & Branding
Entered By: Chantal Abdel-Nour
Date: 2017.08.23


QUILTING BY THE RIVER is the company of local quilter, Carla Alexiuk, who “Specializes In Teaching Traditional Quilting, Innovative Piecing Techniques, And Creative Design Principles For Every Level Of Quilter”. Carla was looking for an identity that would immediately connect her audience with her profession as a quilter, but also be seen as blending a traditional craft with contemporary methods of delivery. The final design is pieced together with identical geometric shapes to form a larger scene ? thereby employing Gestalt principles. Her studio is situated right next to a river bank, surrounded by conifers, so the colours act to mimic a snippet of her view, in quilt-like form. Light and dark values act to give the impression of light and shadows, and allow the identity to remain effective for all seasons (as most conifers remain green, and deeper blues could give the impression of either flowing water, or reflections in the ice).”

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