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Wolf & Pine Konjac Sponge Packaging - Yellow House

Wolf & Pine | Konjac Sponge Packaging

Category: Packaging & 3D
Entered By: Yellow House
Date: 2018.08.16


Wolf & Pine is a premium herbal beauty care brand based in Northern Ontario with a focus on natural, vegan materials to ensure the highest quality products. Wolf & Pine needed a packaging solution for their new line of Konjac sponges that would reflect the natural colours and textures of the sponges themselves while maintaining premium quality and staying true to their current sassy brand voice. The design features patterns that are abstracted from the interesting texture of the sponges while the colour of the boxes are inspired by the individual sponges. Cohesive icons were developed that reflect their belief in a natural, vegan lifestyle and the box itself has a soft touch feel reminding clients that konjac sponges will leave their skin feeling smooth and refreshed. With playful messages hidden in plain sight in simple, clean typography and a sneaky thank you on the interior flap of the box, Wolf & Pine definitely know what their target audience is looking for. They are so fun to work with and I can’t wait until the next project!


Tracy Baker: Yellow House Studio

Mercedes Byrnes: Wolf & Pine owner

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